With a growing global presence, BODHA needed a compelling document that would serve as their initial introduction to foreign retailers & sales agencies. When you’re relying on imagery & text to convey your brand message in situations with little or no control — these become the bastion to your success.
As a meditative fragrance brand, it was critical the images convey a sense of calm. We travelled to a unique location on the Pacific coast of Oaxaca, Mexico that would help bring this ideology to life. We created a library of bespoke brand & product images that could be used for brand collateral & social media, the imagery builds on BODHA’s brand principles & visual esthetic, reinforcing their position as a leading therapeutic perfumery brand.