The National Institute of Dramatic Art needed a world-class identity to ensure the organisation, and Australia, continue to punch above its weight on the international stage.
NIDA is responsible for some of the biggest names in Australian creativity. The rise of YouTube and similar channels has seen the democratisation of performance – anyone can do it.
A contemporary new identity befits NIDA’s status as a global cultural powerhouse, while the brand architecture is designed to broaden NIDA’s appeal beyond the dramatic arts in response to growing demand for performance skills across a wide range of industries.
Working closely with MAUD, we created a dynamic and tactile new brand for Australia's premier institute for dramatic arts. The family of logos allowed for diversity within a contemporary and consistent look applied across business collateral, engaging course guides & building signage.