Services: Brand Identity, Packaging Design Sector: Wellness / Herbal Infusions Deliverables: Wordmark, Monogram, Typography System, Colour Palette & Packaging Design.
The Brief. Plant walks are guided or self-led wanderings through the landscape to discover wild flowers, indigenous plants, and medicinal herbs. The brief was simple: "We would love to see our infusions on the shelves of a high-end boutique." Modern, refined, yet approachable.
The Approach. The four infusions each take their name from distinct foraging locations — this became the organising principle of the identity. Rather than a single brand colour, each infusion carries its own. All four sit within an overarching deep botanical green that unites and grounds the family.
The Identity. The wordmark is elegant and understated — refined enough for a boutique shelf without being precious. The monogram is the identity's most characterful element: a hand-drawn depiction of the act of foraging, with the P and W letterforms of Plantwalk woven into the mark. Minimal typography and restrained use of metallic foil allow colour and form to do the heavy lifting throughout.
The Packaging. Each infusion pouch carries its foraging-location colour as the primary identifier — making the four variants immediately distinguishable while reading clearly as a family. The result is a shelf presence that feels cohesive, considered, and genuinely premium.
The Result. Plantwalk launched direct-to-consumer, with ambitions for boutique and specialty retail. We look forward to bumping into Plantwalk in some of our favorite local boutiques.
STUDIO L’AMI is an independent design studio in Pasadena, California, specialising in brand identity, packaging, print and environmental design for luxury and premium brands.
