Warmth, space, light & a feeling of infinite possibilities. This is L.A. Woman, Bodha’s 2nd perfume collaboration with NYC fashion brand Apiece Apart. ‘Inspired by summer escapes, hand-made with citrus, night jasmine & a hint of spiritual smoke L.A. Woman really is an ode to this beautiful city’ Emily l’Ami — Founder, Bodha.
Giorgio Sans encapsulates the sentiment of Los Angeles, tapping into nostalgia, film noir and an iconic history that’s etched into our minds.
Inspired by classic Italian coastal motifs, our rebrand of ZANZAN relaunches this iconic eyewear brand as they extend their product range to include optical & mens collections in 2018.
The dynamic ZANZAN striped logotype is at the heart of the identity system. Elements of the original mark needed to be retained for continuity and the new logotype had to appeal to a wider audience of men & women. Production issues associated with the previous mark, were ironed out with the rebrand.
We introduced a series of graphic marks inspired by iconic parasol silhouettes that delineate ZANZAN optical & sun collections through a simple graphic system that operates above (sun) and below (optical) the logotype.
A vibrant core colour family with seasonal shifts operates alongside pattern and a versatile approach to typography — this ensures playful elements are easily retained throughout the identity application. While we didn’t design Zanzan’s online store, our identity elements, approach to typography and colour palette ensure it’s consistent with the overall ZANZAN experience.
Working with creative partners who understand the importance of quality brings the Zanzan brand to life. Beautiful portraiture by James Nelson and Progress Packaging’s attention to detail elevates all aspects of the ZANZAN packaging. Use of G.F Smith Colorplan for product documentation and storytelling provides a tactile extension of colour through the brands collateral.
Good things take time, this is especially true when it comes to beer. Westbound & Down Brewing Co. pride themselves in making sophisticated, challenging & delicious craft-beer. They wanted a dynamic label system that easily identifies new additions to an evolving (and limited) collection of bespoke beer releases.
The brewers at Westbound & Down wanted to break out of craft-beer conventions with beer & packaging that redefines the category and elevates their product at levels generally associated with high-end wine.
We created a dynamic series of oversized & bespoke numerals, applied to a rigid grid for information, making each beer feel unique while simultaneously forming a visually compelling collection.
Playful use of typography underpins this concept. The energy, creativity & passion that goes into the brewing process is echoed through the creative direction of these labels. The intention behind the typography mimics the nuance of the beer.
The brewery offers a 'Bottle Club' subscription service to a select group of beer aficionados. Every 1-2 months they release new editions to an evolving collection of uniquely brewed beer intended to captivate, challenge & inspire their savvy audience.
We created a canvas for typographic expression by establishing a minimal yet rigid label grid - designed to present all of the mandatory label information. In contrast, oversized bespoke (one-off) numerals freely overlap the support structure to reinforce the flair associated with crafting beer at this level.
The decision to present the beer in oversized bottles more akin to wine provides a visual link to the overlap of these two worlds. Wine processes have been adopted throughout the collection, imbuing flavor & funk to an otherwise craft-beer centric space.
We wanted a label that felt more like the toothy pages of a beautiful book, versus those of a glossy mag. Tactility is not often associated with beer packaging, where labels tend to be smooth or synthetic (to survive in the chiller). Tactile fridge-safe stocks have allowed us to challenge the status quo.
Since its launch in early 2018, the collection includes 5 editions with more due for release soon — we're excited to see how the series unfolds.
Moodcast Fragrance Co. is a new perfume brand dedicated to helping people evoke mood through scent. For their first collection, a family of six candles, we created a brand identity, custom glassware & packaging.
For the glassware we designed individually coloured matte-glass vessels with a translucent circular window to reinforce the concept of personal space & highlight the flame as it burns.
Colours are inspired by 60s Finnish glassware & the principles of colour-therapy to create a palette that reinforces each mood. A single gold foil highlight on glassware & packaging creates pop & establishes a luxury aesthetic.
Friends (and fellow kiwis living in L.A.) Luke Harwood & Gabrielle Mirkin wanted their Manuka honey brand to celebrate a powerful period in New Zealand's history. A time when locals stood up and exercised their rights and left-over house paint was re-purposed for protest signs. The design direction echoes this sentiment through a vibrant colour palette, emphatic typography & tactile stock. The customised Edwardian Activist logotype taps into history but through the pairing of a modern geometric sans, it feels contemporary. The gold foil accents honour this beautiful product and make it feel special. Protecting what you love & standing up for what you believe in underpins the Activist brand and is particularly relevant today.
Luke & Gabby are proudly championing the real-life relationships that make Activist so unique. Working with a dedicated team of honey fanatics to bring the finest raw Mānuka honey to the US, they're also working with close friend and photographer Derek Henderson to tell their New Zealand origin story. We're excited to be part of the family bringing this wonderful product to the USA.
Please support this great product by visiting ActivistMānuka.com
A bold new identity for this Los Angeles newcomer. Ben Duvall's hypermodern typeface Melrose supports South Society's series of graphic marks.
South Society's studio roots tie back to New Zealand & Australia. They aim to provide US businesses with strong creative thinking via their network of highly skilled Antipodean collaborators and craftspeople.
Canyon Coffee is a new L.A. based coffee brand celebrating the everyday ritual of making & sharing coffee with the ones you love. Through their identity and packaging Canyon Coffee founders Ally Walsh & Casey Wojtalewicz sought to create a bag so beautiful customers and retailers would want to display it in their home or store.
The packaging brings together the natural warmth of the letter-pressed kraft bag juxtaposed with a beautifully crafted label featuring a rose gold foil in the shape of a meandering canyon river.
Bodha's brand philosophy centres around ritual and aromatherapy. Rituals bring a sense of comfort & ceremony to our lives, acting as touchstones in a week or a day. Their power lies in their simplicity and ability to make changes at the subconscious level.
The approach to Bodha's brand and packaging is grounded in these same basic principles - ensuring a zen like simplicity in context of their many busy retail environments.
Using bold colours, surface texture, light and shadow - Our recent product shoot for Bodha beautifully showcases their collection of ritual & aromatherapy products and cements their position as a wellness category leader.
Winc Wines is making a dent in the wine world, demystifying the category & making wine accessible to younger clientele interested in a good drop. P:Y:T was a brand Winc established in 2015 but was in desperate need of a refresh. I helped them establish a cohesive system that would allow them to easily introduce new varietals and processes. Launching with a Nouveau and a Pet-Nat, I'm excited to see what's next!
The National Institute of Dramatic Art needed a world-class identity to ensure the organisation, and Australia, continue to punch above its weight on the international stage.
NIDA is responsible for some of the biggest names in Australian creativity. The rise of YouTube and similar channels has seen the democratisation of performance – anyone can do it.
A contemporary new identity befits NIDA’s status as a global cultural powerhouse, while the brand architecture is designed to broaden NIDA’s appeal beyond the dramatic arts in response to growing demand for performance skills across a wide range of industries.
Working closely with MAUD, we created a dynamic and tactile new brand for Australia's premier institute for dramatic arts. The family of logos allowed for diversity within a contemporary and consistent look applied across business collateral, engaging course guides & building signage.
I partnered with Inhouse design and creative agency Shine who worked closely with the team at Lion Australia to create Höpt. I was part of the core team and played a key role in the design of Höpt, a low sugar non-alcoholic soda.
The sodas are packaged in 330ml bottles and feature coloured twist crown seals and labels with number for easier ordering in a noisy bar.
Hopt - Platinum, A' Design Awards
Hopt - Bronze in Packaging, The Best Awards
Dada Wines was established with the sole aim of creating unique, non-classifiable and exceptional wines.
Dada is a personal, artisanal project of french wine consultant David Ramonteu and New Zealand winemaker Kate Galloway; a project that defies industry conventions both in winemaking and design.
Sitting alongside a heavy-handed gold foil logotype, a wooden hand mannequin is used to graphically represent the numerical symbol of the Dada Wines — a signifier of the handmade nature of the wine itself.
Designed in partnership with Inhouse Design.
Exhibited in the San Francisco MOMA
Silver, The Best Awards (Dada I)
Silver, The Best Awards (Dada II).
Working closely with Inhouse we created an identity system for the rejuvenated Seafarers Building in Auckland’s Britomart precinct.
The building’s rich history as home to Auckland’s Sailors provided the basis of the nautical themed branding which is applied through bold pattern and a limited navigational colour palette to many of the touch-points throughout the building — everything from elevator doors to House Rum.
Best Identity, Eat Drink Dine Awards
Gold, The Best Awards
Silver, The Best Awards